St Basil Academy: Content management, Copywriting, SEO, Conversion Optimization (completed 2023)
Bottlecraft: Content management, Copywriting, SEO, Conversion Optimization (completed 2021)
FOCUS OC: Copywriting, SEO, and Conversion Optimization (completed 2020
Project Mexico and St Innocent Orphanage: Copywriting, Social Media, Site design, Content Management, SEO, Conversion Optimization (ongoing)
Recent ActiveCampaign targeted emails and metrics
Marketing Director:
Directing , producing and executing marketing strategies and initiatives for Orthodox Christian volunteer non-profit organization. Leading fundraising campaigns and volunteer recruitment and subscriber sign ups. Other responsibilities include grant writing, RFP and Proposal writing.
Journal of Hope
This journal is 125-page reflection and spiritual guidebook for service work intended for volunteers working in Humanitarian, Recovery and Community deployments around the globe.
PMSIO Annual Report
Sent to 3700 Donors and Supporters
Donor Snapshot (YTD Fiscal 2020)
Email Campaigns 2020
Jetty Extracts
Content strategy, copywriting, production for CA regulated cannabis market content for oil manufacturer, Jetty Extracts. Pieces included long-form stories, blog updates, social media and video.
The Shelter Project: A Compassionate Legacy
Dablicator Oil Applicator How to Video.
Wrote the script. Collaborated with HERB on a social media campaign to drive users into stores through an Instagram swipe up campaign. Tracked emails and store visits.
Non-profit story telling and news and updates from Seasonal Newsletter(s), Annual Reports, Home Building and donation campaigns.
https://www.projectmexico.org/news/
"Five things you should...": A listicle for the digital marketer making the case to attend the annual Interactive Day, digital marketing event, hosted in San Diego, CA.
https://sandiegox.org/convince-your-boss-to-send-you-to-interactive-day-san-diego/
"11 Reasons to Attend": Additional copywriting support for San Diego Interactive Day. https://sandiegox.org/interactive-day-san-diego-11-years-strong-11-reasons-to-attend/
"Exclusive Insights from Rand Fishkin": A brief interview with Moz founder, Rand Fishkin, in advance of the annual, San Diego Interactive Day digital marketing event, hosted by the San Diego Marketing Association (SDX)
https://sandiegox.org/exclusive-insights-from-rand-fishkin-of-moz/
"Stoked in Baja": An event blog post for non-profit program, Resurf, an organization that equips underserved communities with the necessary tools to reach and inspire youth through surfing.
http://resurf.com/resurf-rosarito/
"Silent Comedy Performs During Comic-Con": Event coverage for a brand sponsored party during San Diego Comic Con.
https://www.taylorguitars.com/blog/artists/silent-comedy-performs-during-san-diego-comic-con
Video: Product Launch and Brand Stories
Wrote, directed, produced brand video and social media campaign driving customers to get a free quote. Summer/Fall 2016.
Wrote and produced a series of new product videos for the launch of the new 800 series by Taylor Guitars.
Wrote, produced and directed 210 product demo videos with each guitar body, shape combination in three different styles at Studio West. Taylor Guitars' Michael Lille runs each of the guitars spanning 10 different product series, plus travel guitars, through several playing styles including fingerstyle, flatpicking and a lovely chordal pattern.
Wrote, directed and produced an in-depth narrative for the release of the Grand Orchestra guitar. The goal was to capture the story behind romance and fluid dynamics of Andy Powers' development and design principles as he redesigned the Taylor Grand Orchestra guitar.
Taylor Sessions: Performances
Taylor Sessions are a series of artist performance videos from around the world featuring singer-songwriters, bands and guitar players using Taylor guitars. Some of the videos were curated while others were contributed by partners like Southwest Airlines, The Trolley Show, The GlassRoom and more. These videos were shared and promoted through email newsletter, social media and through partner channels.
Music
Wrote, produced and recorded the Does It Explode song "Road to Awe" at Rarefied Studios in San Diego, CA.
Conversion Optimization
In summer, 2015, we began an #instatakeover campaign to help promote Taylor retail partners. The project resulted in an increase of 33% over a 3 month period (62K to 83K followers) and netted over 50K likes and hundreds of comments. One guitar inspired a follow up sales call by a user online to the store.
Since the launch of the program, Instagram.com/taylorguitars has experienced massive growth by supporting and featuring a combination of UGC and both professional quality and candid photos of product.
Paid Media Campaigns
Facebook
PPC
Lead Generation
Each sweepstakeswas driven from with an acquisition strategy. By providing interesting and compelling content, incentivized with an enter-for-a-chance to win element, I was able to leverage the appeal of new product introductions to increase engagement and conversion. KPI's include but aren't limited to the following:
Total number of entrants
New "opted in" users to the database
New "qualified" leads (guitar players at survey point of entry)
Engagement on social media
Conversion rates from Paid and Earned (Facebook, Ad network, etc)
Traffic
2015 Results
Total Entrants: 307,580
Opted In: 65,000+
Cost Per Acquisition: $1.16